Joseph Barney, Managing Director - Shukers Group, Ludlow & Aberystwyth.

“The quality of Sam’s training, marketing and event management is second to none. Our business has significantly benefitted from her interactions with both staff and customers.”

Phil Lythgoe, Quality & Performance Manager - Nova Training, Wolverhampton. 

"Sam's motivational speech on customer service excellence at our Business Development Day was phenomenal! Sam's friendly and inspiring approach to customer service and the analogies she uses make you feel as if you need to raise your game and inspire others to do the same. We went away feeling motivated to be in the top 2%!" 

Vernon Hogg, Managing Director - Hadleigh Management Ltd, Shrewsbury.

“Sam brings vibrancy, positivity and great attitude to business. Her delivery skills are charismatic and bring fun to training through employee inclusion. I would highly recommend her dynamic approach, commitment, professionalism & loyalty to any business”.

Phil Lythgoe, Quality & Performance Manager - Nova Training, Wolverhampton 

"The Shine Training Programme exemplifies the importance of putting the customer first. An innovative way to learn and engage the team to provide high and responsive standards of service."  

Feedback from the Account Management Team - Network Telecom (UK) Ltd, Telford

"Very good, met & exceeded expectations. Good fun, let conversation flow."

"Very broad range of topics that cater to my role.  Thanks for all the training and making it enjoyable :-)"

"It was great, not over complicated and things that I will remember. Sam has been great - I look forward to more training in the future."


"Very interesting, entertaining, well presented."

"Very valuable. A reminder to be positive and to look after myself."

"I found it motivating, liked the approach and agreed with a lot of the points and mindsets."

Feedback from Coaching & Mentoring Clients...

"I highly recommend Samantha Haydon. If you're an employer, have a chat with her about how she can help you to get the most out of your staff, and your business."


"Thank you so much for your support on this and clear professionalism."

Customer Service Workshop for The Black Country Chamber of Commerce

"I attended the Black Country Chamber yesterday and found the session very useful!"

"Found it really useful yesterday and

did make me stop and think.

Thanks again."

"Interesting content, thanks! Will be putting this to good use."

Feedback from Shine Training Programme attendees...

"This course was very informative and feel also helped to build relationships and understanding of each other in the team. Thank you Sam."

"With you we have been able to solve problems."

"Sam was excellent."

"In depth, helpful, insightful. I would recommend Sam to anyone."

"I have found the course really useful and really engaged with Sam! Brilliant :-)"

Chris Parkes, Sales & Marketing Director - Network Telecom (UK) Ltd, Telford

"Really enjoyed working with you Sam. Your positivity & energy has been really crucial over the last few years."